Dave McGraw
Passion and creativity drive this wordsmith to seek out those questions in life that challenge one to their very core. As a professional writer with experience in academic, creative and business...
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Marketing Needs English Majors
If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional...
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Marketing Needs English Majors: The Skills
It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public....
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Marketing To Millennials: Activating Fascination
What can I tell you about marketing to Millennials that you haven’t already heard, read or researched? Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the...
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Marketing to Millennials: 5 Tips to Captivating Fascination
There is a saying in Taoism: “The shape changes, but not the form.” Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant...
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Summer Doldrums
If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside”...
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